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As one of the most popular social media platforms, Facebook is broadly used by businesses to advertise their products and services.
However, getting your Facebook ad account disabled can be a significant setback for your marketing efforts, whether you are running a small, individual business, or large cooperation.
If you find yourself in the situation of getting banned or restricted by Facebook, or if you want to make sure that your Ad accounts are safe and secure, you’re in the right place.
In this article, we will discuss some tips for preventing your Facebook ads account from getting banned and how to recover your banned account. It can also be a checklist for you to make sure that you are doing the right thing with your accounts, instead of ruining them slowly without even knowing.
Now let’s dive in.
Before you start running ads on Facebook, it's essential to understand the platform's policies. Facebook has strict guidelines for ads, and if you violate these guidelines, your account could be disabled.
When you receive these messages, it means that your account has been disabled:
You can’t use this account to run ads. Its ads have stopped running and some of its advertising assets are also disabled
Your account has been suspended due to a violation of our Terms of Service
Your account has been restricted for violating the Meta Advertising Policies
There is suspicious behavior or intent on your account
Here are some examples of actions that could potentially get your accounts banned:
Using inappropriate or offensive language in your ads
Facebook Ads prohibits the use of language that is discriminatory, hateful, or offensive in any way. This includes profanity, racist remarks, and other derogatory language.
That is why when making your Ads materials, you need to always remember to use professional language that is clear and concise.
In order to comply with the community standards, you should be respectful to all groups of people, including gender, race, religion, and culture, and avoid making derogatory comments or jokes that could be considered offensive.
Promoting illegal activities
Facebook Ads does not allow ads that promote illegal activities such as drug use, gambling, or adult content. Any ads that violate this policy are subject to removal and may result in the advertiser's account being banned.
So remember to check your products and make sure they are legit before you start promoting them on not only Facebook Ads, but also any ads platform.
Violating intellectual property rights
Facebook Ads requires advertisers to respect the intellectual property rights of others. This means that you cannot use copyrighted images, videos, or other content without permission.
For example, if you use copyrighted materials, such as images or music, without the owner's permission, Facebook can remove your ad and even disable your account. Similarly, if you use trademarks or logos that are not your own, you could be infringing on someone else's intellectual property rights, and your account may be banned as well.
Failing to pay for ads
When you place an ad on Facebook, you enter into a contract with the platform that you will pay for the ad placement. Facebook expects advertisers to pay for the ads they run, and if they fail to do so, Facebook may see it as a breach of contract.
Furthermore, if you repeatedly fail to pay for your ads, it can result in significant losses for Facebook, which may prompt them to take action to protect their business interests. In another word, ban your account.
To prevent this from happening, it's important to ensure that you have a valid payment method linked to your ad account and that you have sufficient funds to cover the cost of your ads.
Of course, there are more policies that Facebook Ads wants you to comply with. Take some time and learn those policies, and you will lower the risk of getting banned on Facebook Ads significantly.
Facebook Ads uses algorithms to detect the status of your browser in order to determine if your account should be banned or not. That’s why using a normal browser could easily lead to Facebook Ads account ban even when you are not doing anything violating the policies.
The Facebook algorithm analyzes your browsing behavior of yours and tracks the activity such as the type of browser you are using, the frequency of your browsing activity, and the patterns of your online behavior. All this information is then used to create a profile of your browsing behavior. If the algorithm detects that your browsing behavior is suspicious, it may flag the account for further review or even ban the account directly.
And the definition of “suspicious” is arguably broad.
One way to avoid getting banned because of Facebook Ads behavior tracking is to use an anti-detect browser like MoreLogin.
Anti-detect browsers allow users to create multiple identities and accounts while hiding their true identity and location. They are designed to hide users' digital fingerprints, including their IP address, browser type, version, operating system, and other identifiable information, making it difficult for Facebook to detect any activities and ban the account.
As one of the most reliable anti-detect browser solutions, MoreLogin allows you to create multiple browser fingerprints that do not overlap, thereby preventing websites from identifying and banning accounts that are being used on the same device.
By using this tool, you can manage multiple accounts on platforms like Amazon, Facebook, TikTok, and more without fear of detection or blockage.
Even if you don’t have the need to manage multiple Facebook Ads accounts, using MoreLogion to create a customizable internet environment can also help you reduce the risk of an account ban, especially when your internet environment is complex.
One of the most important tips to keep your account safe from getting banned is that you shouldn’t try to spend too much money too fast on your ads.
I know, it’s tempting to see results quick. But when you start spending large amounts of money on ads too quickly, it can appear to Facebook's automated systems as suspicious activity, especially if your account has not previously shown such behavior. Facebook's system may interpret this as potentially fraudulent activity, and it may pause or suspend your account until it can verify the legitimacy of the activity.
Additionally, spending too much too fast can result in poorly optimized campaigns, which can lead to wasted ad spend and poor performance.
It's important to start with a modest ad spend and gradually increase it over time as you gain insights into what works and what doesn't. This way, you can optimize your campaigns and avoid the risk of account suspension due to suspicious activity.
Don't take your ad account from $50 a day to $1,000 a day within a week. Focus on the budget distribution and allocation that will be scalable and profitable.
According to our experiences in Facebook Ads, even if you are running the most legitimate business, using too many possessive statements and flashy colors could also get your account banned by Facebook.
Using possessive statements and flashy colors in Facebook ads can trigger Facebook's ad policy guidelines and lead to disapproval or account suspension.
For example, language like "Your Only Solution" or "The Best Product For You" can create a sense of exclusivity, which Facebook considers misleading or overly aggressive. Even using words like "you" and "your" in a possessive fashion too much could make your ads sound scammy and could get you banned.
Similarly, flashy or excessive use of colors, graphics, or symbols can be seen as attention-grabbing or sensationalist, which may violate Facebook's community standards.
A legitimate and normal Facebook page or account is crucial when it comes to the legitimacy of your Facebook Ads account.
Make sure your Facebook pages have authority, posts, and likes. If you're making a new Facebook page and start running ads to it, make sure you run page-like campaigns first.
You also need to realize that if you are running ads on a new, unverified business manager, you are more susceptible to getting banned. So make sure your business manager is verified before running ads. In addition, if you have a personal ad account, add it to your business manager, because it’s more compliant and less likely to get shut down.
To Recover a Restricted Account
If unfortunately your Facebook Ads account gets banned, there are also ways to recover it.
One of the most promising and legitimate ways to lift the ban on your account is to make another Facebook ads account with your business manager, slowly make that account legitimate by following Facebook Ads guidelines, and then contact the Facebook Ads team to show that you are running a legitimate business and ask them to lift the restrictions of your first banned account.
The reason why this approach works is that you can demonstrate to Facebook that you are serious about following their guidelines and policies and that you are committed to running a legitimate business.
However, it is important to note that creating a new account alone is not a guarantee that your old account will be reinstated. You will still need to reach out to Facebook Ads support and make a case for why your original account should be lifted.
Although there are multiple approaches that may work, we cannot cover everything today. So stay tuned on our blog and we will share more experiences and techniques for Facebook Ads in the future.
Conclusion
In conclusion, getting banned on Facebook Ads can be a major setback for any business that relies on online advertising. It's important to follow the guidelines provided by Facebook and to take steps to ensure your ads comply with their policies. However, even if you do everything right, your account can still be flagged or banned. That's why it's crucial to take extra precautions, such as using an anti-detect browser, to keep your online profile isolated when running a Facebook Ads account.
MoreLogin, as one of the most reliable anti-detect browser solutions, would be our recommendation if you are considering protecting your Facebook Ads account. By using this tool, you can keep your online activity private and protect your business from the negative consequences of getting banned from Facebook Ads. So, be proactive and take the necessary steps to protect your online presence, and you'll be able to run your Facebook Ads account smoothly and effectively.
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